Philosophy

The watch market can be volatile but we view it as an opportunity. By combining in-depth collector knowledge with current trends, we are able to invest wisely and protect your most valuable assets. After all, watches are one of the few hard asset classes that does appreciate over time.

All of our timepieces are based off two important aspects: Collectibility and Condition.

Our experts analyse the horological importance, brand equity, production numbers, aesthetics and condition, ensuring that the quality of the timepiece, like wine, ages with grace and maintains its value.

Story

Watch Cellar was borne from a concept of watches not being a luxury good, but an emerging asset class. Like fine wine, we believe that luxury watches have a place in society for good.

"Watches are not just instruments for telling time; they are symbols of craftsmanship, history, and personal achievement."

In today’s market, they also represent significant investment potential. However, not all timepieces are born equal. By combining our in-depth knowledge of the watch industry with current market trends, we provide you with the insights needed to make informed and wise investment decisions.

The journey luxury watch world is a perilous one, and the rabbit hole goes deep. Authenticity, collectability and quality are the key elements to a successful investment. Here, we sift through the haystack, to find invaluable timepieces with lasting horological value.